The biggest risk we all face is that we won’t get to live the life we wanted to live. 

 Life Planning is the process that addresses our biggest risk head-on and is done before we discuss the other risks that you face. Financial Planning deals with investment risks and this comes later in the process.


We often face the twin dangers of not being daring enough, and thus living a smaller life – or daring too much, beyond our economic means or our true comfort zone and jeopardizing our future and other important areas of our lives. In Life Planning we discover that most people have dared too little, and too often ignored the things that they really care about the most. Usually, these things won’t break the bank, won’t take that much economically to deliver, and will bless us with enormous reserves of energy and joy that we will be able to apply to every area of our lives, including the economic part. Life planning is much more than just investment planning. In order to invest wisely, we need to understand what we are saving for. If you aren't saving with purpose, the right funds or platform almost do not matter.

Image by Luke van Zyl

Typical questions that arise from a life planning conversation (The EQ Approach)


  • What does a good life look like for you?

  • What did you want to be when you grew up before you were told it was silly as a choice?

  • If you didn't have to work for money what would you do with your life?

  • What do you value the most in life?

  • What passions do you have?

  • Is how you are spending money making you happy?

  • Do you strive for a work/life rebalance ?

  • What is your enough?

  • Does how you spend your time and money tie up with the things you claim are the most important to you?

  • How would you spend the next 12 months if you knew they were your last?

  • Why are you doing what you are doing?

Image by Luke van Zyl

Typical conversation with a financial adviser or wealth manager (Traditional Approach)

  • When do you want to retire? 

  • Do you know what income you need in retirement?

  • We'll make you as tax-efficiient as possible

  • We have a world-class investment proposition that will help you achieve your goals

  • We use passive portfolios and cash flow modelling 

  • We are independent, chartered and have 50 years experience